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Diploma in Digital Marketing Management

Course Highlights

digital marketing management is at the core of a revolution and widespread phenomenon in the world of marketing. it represents the fastest growing media channel of segmented and targeted communication, interaction, engagement, involvement and delivery for the new age marketing organization’s branding, communications and products and services. the world is now online and this has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. any effective marketing campaign will include them in its strategy.

the certificate program in digital marketing covers the foundations of digital marketing management and delves further into the disciplines of seo, sem, email marketing, content marketing, and social media marketing. the main objective of this course is to help students with the contemporary digital knowledge and the implementing decision needed to disseminate information, build brands and generate sales over digital networks.

Eligibility Criteria

  • graduate in any discipline from a recognized university

Duration

1 year
    Semester 1

    DDM101 - digital marketing basics

    DDM102 - search engine optimization

    DDM103 - google webmaster tools

    DDM104 - keywords research and analysis

    DDM105 - wordpress with html/css basics

    DDM106 - on page optimization

    Semester 2

    DDM201 - link building strategies

    DDM202 - local seo

    DDM203 - penguine update and recovery process

    DDM204 - reports management

    DDM205 - website monitization

    DDM206 - google analytics for seo

    DDM207 - case study and live project