digital marketing management is at the core of a revolution and widespread phenomenon in the world of marketing. it represents the fastest growing media channel of segmented and targeted communication, interaction, engagement, involvement and delivery for the new age marketing organization’s branding, communications and products and services. the world is now online and this has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. any effective marketing campaign will include them in its strategy.
the certificate program in digital marketing covers the foundations of digital marketing management and delves further into the disciplines of seo, sem, email marketing, content marketing, and social media marketing. the main objective of this course is to help students with the contemporary digital knowledge and the implementing decision needed to disseminate information, build brands and generate sales over digital networks.
DDM101 - digital marketing basics
DDM102 - search engine optimization
DDM103 - google webmaster tools
DDM104 - keywords research and analysis
DDM105 - wordpress with html/css basics
DDM106 - on page optimization
DDM201 - link building strategies
DDM202 - local seo
DDM203 - penguine update and recovery process
DDM204 - reports management
DDM205 - website monitization
DDM206 - google analytics for seo
DDM207 - case study and live project