DIPLOMA IN MARKETING MANAGEMENT

Semester 1

CODE

SEMESTER

DMM101

INDUSTRIAL MARKETING

DMM102

ORGANIZATION BEHAVIOUR

DMM103

STRATEGIC MANAGEMENT

DMM104

MANAGERIAL ECONOMICS

DMM105

SERVICES MARKETING

DMM106

MARKETING MANAGEMENT

DMM107

HUMAN RESOURCE MANAGEMENT

DMM108

BUSINESS STATISTICS AND LAW

DMM109

ADVERTISING AND SALES PROMOTION

Semester 2

DMM201

PRODUCTION MANAGEMENT

DMM202

CUSTOMER RELATIONSHIP MANAGEMENT

DMM203

CONSUMER BEHAVIOUR

DMM204

SALES MANAGEMENT

DMM205

INTERNATIONAL MARKETING

DMM206

OPERATIONS RESEARCH

DMM207

CORPORATE GOVERNANCE AND ETHICS

DMM208

RURAL MARKETING

DMM209

CASE STUDY AND LIVE PROJECT

DURATION: 1YEAR

COURSE OBJECTIVE:

This program is to   understand various discipline of management and its integration with Marketing to understand the concepts related to Marketing and Advertising to develop strong concepts of 4P’s for and 7P’s for Services to explain the concepts on segmentation, targeting, positioning and differentiation to provide detail learning on Sales and various techniques to develop business to increase the customer value and maintaining them through Customer relationship management to understand various strategy on product and new product development, pricing, communication mix and channel development.

EIGIBILITY CRITERIA:

Bachelor’s Degree in any discipline from any recognized University or equivalent degree recognized by a government university.