DIPLOMA IN DIGITAL MARKETING MANAGEMENT

Semester 1

CODE

SEMESTER

DDM101

DIGITAL MARKETING BASICS

DDM102

SEARCH ENGINE OPTIMIZATION

DDM103

GOOGLE WEBMASTER TOOLS

DDM104

KEYWORDS RESEARCH AND ANALYSIS

DDM105

WORDPRESS WITH HTML/CSS BASICS

DDM106

ON PAGE OPTIMIZATION

Semester 2

DDM201

LINK BUILDING STRATEGIES

DDM202

LOCAL SEO

DDM203

PENGUINE UPDATE AND RECOVERY PROCESS

DDM204

REPORTS MANAGEMENT

DDM205

WEBSITE MONITIZATION

DDM206

GOOGLE ANALYTICS FOR SEO

DDM207

CASE STUDY AND LIVE PROJECT

DURATION: 1YEAR

COURSE OVERVIEW:

Digital marketing management is at the core of a revolution and widespread phenomenon in the world of Marketing. It represents the fastest growing media channel of segmented and targeted communication, interaction, engagement, involvement and delivery for the new age marketing organization’s branding, communications and products and services. The world is now online and this has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy.

The certificate program in Digital Marketing covers the foundations of Digital Marketing Management and delves further into the disciplines of SEO, SEM, Email Marketing, Content Marketing, and Social Media Marketing. The main objective of this course is to help students with the contemporary digital knowledge and the implementing decision needed to disseminate information, build brands and generate sales over digital networks.

EIGIBILITY CRITERIA:

Graduate in any discipline from a recognized university